Reaching out to clients through emails is a vital part of every business communication strategy. However, it is not everyone that knows how to write emails that will engage the customer and make a conversion. If you have not been generating sales through your emails, then it may be that you are missing something.
Notwithstanding the importance of email in business communication, it needs to be properly written. If it is not properly written, it would negatively affect the client base of the company. If you are working towards writing better emails that will convert, then consider the tips discussed below.
#1. Keep It straightforward
There is no point running around in a circle to convey a message through your email. You will only end up boring the reader. Your emails should be concise while trying to convey the information. If what you want to communicate is lengthy and requires a lot of explanation, you may as well use a medium other than email. The rule of the thumb is to make your emails informative, simple, and direct.
#2. Make your emails readable
It is not just enough to write down what you want to communicate. You should also take out time to ensure that what you wrote can be easily read. Arrange your points into heading and subheadings. Use lists as well as images where necessary. The goal is to keep the reader engaged to the end.
By lumping words together, you make it difficult for the reader to scan through and grasp the information in a quick read. The attention span of an average adult has decreased considerably. If therefore you want your emails to convert, you will learn how to keep the reader engaged from the first glance.
#3. Make use of the subject line
The subject line can be easily neglected in the writing of an email. However, it is very important to use the subject line when writing a business email. This relays to the reader, the purpose of the email at a glance.
A subject line acts as a summary of your entire email and should therefore be catchy but brief. Having a subject line will also help the recipient to easily find the email anytime as it acts as a title of the email. The rule of thumb in choosing a subject line is conciseness.
Nothing speaks badly of the reputation of a company other than a poorly written email. Before you click on the “send” button, ensure you proofread the email. Proofreading the email will help you to detect any grammatical errors that may be contained in the email. Bear in mind that errors speak very poorly of your business.
You can even go the extra mile of getting someone else to read the email before sending it. Aside from grammatical errors, also ensure that you made use of the right choice of words to pass across the information. Remember it is a business email and requires a level of formality and professionalism.
#5. Adopt a Professional Tone
Where you may miss it in your business email is in tone. The tone of communication determines your choice of words. Tone is quite easy to apply in one-one conversation or over the phone. But once it comes to emails, the wrong use of the tone can frustrate the whole effort put in.
Before writing your email, decide on the tone you want to use and choose your words accordingly. Remember that an ideal business email should be professional and polite so, stick to that. This will help to ensure that the recipients do not misinterpret what you are trying to communicate.
#6. Have a set goal for your email
Every business communication is for a purpose. You could be writing to your customers to get them informed of a new product or to visit your e-commerce site, watch a video on YouTube or share information. Whatever the goal is, let it be clearly defined. Once you have set this goal, write your email to achieve this goal. Also, try to keep your goal few and simple.
If you get your business emails right, it could be a good tool to scale up your business. When you apply the tips outlined in this article, your business emails will start to convert.